Takion Energy Drink
Web Design and Front-end Development.
As a web designer and developer in charge of creating the website for TAKION company, from the beginning of the project, I was very clear that the page needed to be responsive, meaning it should adapt to any type of device, whether it’s a smartphone, tablet, or computer.
Additionally, to integrate the brand identity, I decided to use a black background that would highlight the neon colors of each product. To do this, I relied on a palette of vibrant colors that would emphasize the energy and vitality conveyed by the TAKION brand.
Another important aspect I considered was the use of illustrated characters they already had to showcase each product, with a differential approach depending on each energy drink. This allowed creating an emotional connection with users and, at the same time, highlighting the features of each product.
On the website, I also included neon-colored details to create focal points that would guide the user through the browsing experience. These details were subtly but effectively integrated to emphasize the most relevant aspects of the page.
Finally, I added a store map where the product could be found, linked to the company’s social media. This allowed for a closer connection with users by providing detailed information about points of sale and the latest brand updates on social media.
TAKION is a Colombian company dedicated to the production and distribution of energy drinks in the local market. Founded in 2015 by a group of visionary entrepreneurs, the company has managed to establish itself as a leader in the energy drink segment in Colombia.
The philosophy of TAKION is to offer its consumers a unique and high-quality energizing experience, through the combination of natural and high-quality ingredients. The company focuses on creating products that not only provide energy but are also healthy and delicious.
TAKION’s product line includes energy drinks in various flavors and presentations, from cans to glass bottles. The company has developed an extensive national distribution network, ensuring that its products are available in stores, supermarkets, and points of sale throughout the country.
TAKION takes pride in being a socially responsible company, committed to the environment and the community. The company promotes sustainable practices in its production chain and works on social responsibility programs to support local communities.
Year: 2010
Agency: Freelance