Senior Art Director & Web Developer
DESIGN
THAT
20+ years forging digital assets. I transform luxury visions into high-performance ecosystems for market-leading brands.
COMMANDS
20+ years forging digital assets. I transform luxury visions into high-performance ecosystems for market-leading brands.
Areas of Expertise
UI/UX DESIGN
Crafting intuitive and visually striking interfaces. We engineer user journeys that eliminate friction, captivate your audience, and drive measurable conversions.
From initial user research and structured wireframing to high-fidelity visual execution, I ensure that every single component serves a clear, strategic purpose within your product's ecosystem.
- User Research
- Wireframing & Prototyping
- Design Systems
- Usability Audits
ART DIRECTION
Strategic visual leadership for brands operating in the luxury, technology, and B2B corporate sectors. I oversee and direct the global aesthetic identity to guarantee absolute consistency across all digital and print touchpoints.
As demonstrated over 14+ years steering the visual direction for Navis Yachts, visual consistency is not an accident; it is the result of rigorous brand guidelines, expert typographic selection, and an uncompromising drive to elevate the brand's perceived value.
- Corporate Visual Identity
- Editorial & Photography Direction
- Brand Guidelines
- Creative Supervision
WEB DEVELOPMENT
The definitive bridge between exceptional design and technical functionality. I develop platforms, corporate websites, and e-commerce stores that not only look impeccable but are built on robust, scalable architectures.
With deep expertise in WordPress ecosystems and advanced visual builders like Divi, I deliver clean, optimized code. The ultimate goal is to create digital assets that are secure, lightning-fast, and easy for the client's internal team to manage.
- Custom WordPress Development
- Divi 5 Architecture
- WPO Performance Optimization
- E-commerce Integrations
SEO & CRO STRATEGY
A beautiful website is useless if no one visits it and it fails to generate leads. I integrate Conversion Rate Optimization (CRO) and organic Search Engine Optimization (SEO) from the very foundation of the design, not as an afterthought.
My strategy relies on restructuring information architecture, optimizing Core Web Vitals, and designing clear sales funnels. This approach has successfully scaled projects to over 188,000 active users, effectively turning traffic into high-value leads.
- Technical SEO Audits
- Conversion-Driven Design
- Information Architecture
- Core Web Vitals Optimization
Featured Projects
Project Archive 2006—2026
Luxury Editorial UI/UX Design
NAVIS Yachts Maganize
A 14-year ongoing partnership directing the art and visual identity of 88 premium editions. We have spearheaded their constant evolution—from launching a pioneering app to developing a comprehensive luxury lifestyle digital ecosystem.
SEO Strategy CRO
Delvalle & Delvalle
A complete architectural overhaul driving user acquisition to 188,000 active users and generating a 40% increase in high-value leads.
Branding Tech
Asesoftware
A scalable visual ecosystem designed to support international expansion in the Information Technology (IT) sector.
Measurable Impact
Organic Users
188K+
Generated through strategic SEO architecture and advanced content optimization.
Client Retention
18+Y
Continuous retention serving as lead Art Director for top-tier brands.
Conversion (CRO)
+40%
Measurable increase in high-value lead generation post-redesign.
Digital Editions
206
Editorial publications flawlessly executed and delivered on schedule.