Destination Westport
Web Design & Development
As a professional in web design and development, I had the opportunity to work with Destination Westport on a website update and optimization project. The project started in 2009 with a content update and optimization for organic traffic, resulting in a 25% increase in the first 3 years and a daily traffic figure of 5000 visits. However, in 2013, we noticed that the growth had stagnated and therefore, a design update was decided to improve the user experience and content readability.
The new design focused on attractive images and guiding users to desired articles without sacrificing previously written content and without losing position on search engines. The new design was also modern and adjustable to different screen sizes to enhance the user experience on mobile devices. The results were exceptional, as the website achieved the goal of 10,000 daily visits, even exceeding this target in the last year with an average of 13,000 daily visits. Overall, it was a successful project that helped Destination Westport to achieve their marketing goals and offer a better user experience to their visitors.
Destination Westport is a tourism company based in the town of Westport, located on the west coast of Ireland. Its mission is to promote and develop sustainable tourism in the region, offering unique and authentic experiences to visitors, while respecting and protecting the local natural and cultural heritage. The company offers a wide range of tourism services, including accommodation, outdoor activities, guided tours, cultural events, and local cuisine, among others. With a team of tourism experts and a passion for the region, Destination Westport has become a reference for those looking to discover the best of the west coast of Ireland.
Year: 2009-2019
Agency: FWC Advertising