City Furniture
Web Design & Development
During my time working with the City Furniture team, I closely collaborated with the IT team that developed the company’s online portal using Magento. My main contribution was designing and developing templates for each of the different sections on the website. These templates featured large images and vertical section titles organized in a grid-like pattern. Additionally, I worked with the team to ensure that all landing pages were designed to showcase a complete environment so that customers could easily purchase all the products displayed in each image.
As part of my design recommendations, I suggested creating collections based on themes and colors to facilitate easier navigation throughout the website. This strategy not only improved the user experience but also helped to increase sales by enabling customers to easily find complementary products and make more informed purchasing decisions. Overall, my collaboration with the IT team at City Furniture was instrumental in developing a visually appealing and user-friendly online platform that has helped the company attract and retain customers.
City Furniture is a leading furniture company founded in 1971 and based in Florida, USA. They offer a wide variety of home furniture, from sofas and tables to beds and decor accessories, with modern and elegant designs. With a strong commitment to quality, sustainability, and customer satisfaction, City Furniture has expanded rapidly through multiple locations in Florida, Georgia, and South Carolina, and prides itself on being a company that cares about its community and the environment.
Year: 2010
Agency: FWC Advertising