Bupa Cloud
Front-end Development.
As a front-end developer, I had the opportunity to work on a project for Bupa, a leading global healthcare company. My main task was to convert the images provided by the client in PSD format into a fully functional web design using HTML, CSS, and JavaScript. Unlike older approaches that used tables to create the design structure, I decided to use ‘divs’ and proportions to ensure that the website was fully adaptable to different devices and screen resolutions, which is known as “responsive” design.
By implementing “responsive” design using ‘divs’ and proportions, I was able to create a smooth and optimized user experience on different devices, from mobile phones to tablets and desktop computers. I paid special attention to typography, spacing, and visual hierarchy, ensuring that information was presented clearly and attractively on all platforms. Throughout the process, I worked closely with the Bupa team to ensure that the design met their expectations and reflected the company’s brand image. Ultimately, the result was a modern, attractive, and accessible website that reflects Bupa’s vision and values, while providing an exceptional user experience for its customers and visitors. Additionally, being fully “responsive,” the website automatically adapts to various screen resolutions and device orientations, ensuring efficient and seamless navigation for all users.
Throughout the project, I also made sure that the source code was well-structured and optimized, following industry best practices and standards. This not only facilitated the maintainability and scalability of the website but also improved its performance and loading speed on different browsers and devices. In summary, the front-end development service I provided for Bupa successfully transformed their PSD designs into a functional, attractive, and “responsive” website that reinforces their reputation as a leader in healthcare and contributes to improving the online experience of their customers and visitors.
Bupa is an international healthcare company founded in 1947 in the United Kingdom, with a focus on improving the health and well-being of people worldwide. With over 74 years of experience in the sector, Bupa offers a wide range of services, including health insurance, medical centers, and home healthcare, serving over 31 million customers in 190 countries. The company distinguishes itself by its commitment to quality, innovation, and patient-centered care, as well as being a shareholder-free organization, which allows it to reinvest its profits for the benefit of its customers and to improve its services.
Bupa’s vision is to become the world’s most admired healthcare organization, driven by its focus on prevention, early diagnosis, and personalized treatment. Throughout its history, Bupa has experienced significant growth and expanded its global reach through acquisitions and strategic partnerships. With a diverse and passionate team committed to making a difference in people’s lives, Bupa continues to work towards improving the quality of healthcare, reducing costs, and providing innovative solutions that address the changing needs of global health.
Year: 2012
Agency: FWC Advertising